Google, Netflix, Chess Sites, Sport shops and books. Each indicates the tremendous impact of the show.
The Queen’s Gambit is a Netflix show based in the 1950-60’s. It’s protagonist, Beth, is a child prodigy when it comes to Chess. The show traces every step of her journey from being an orphan to facing drug addiction and then to being a Chess Master. While it’s a popular show, it isn’t just a popular show. It’s well researched and consulted. Chess moments have made people go crazy over the game. Here are 5 aftereffects of the show that prove the fact.
From where it all began: The Novel. The show is based on a Novel. The Queen’s Gambit was written in 1983 by Walter Tevis. The novel is now in the New York Times Bestseller list. This is in 2020. Three Centuries after it was written.
Google Evidence. Google is the first step for getting answers to our queries. Chess is a mass- query nowadays. Google searches for the word “chess” have increased 14 times just after the show’s debut.
The host: Netflix The show is available on Netflix. It’s demand is more than 20 times that of an average US series. Within the first month of it’s release, it was watched by nearly 62 million households. The show was rated as one of the top 10’s in 92 countries by Netflix.
Chess Playing websites. It’s 2020, the era of being digital. Chess is no exception. Sites like Chess.com where you can play the game online were already becoming increasingly popular due to the Lockdown. Now, due to the Queen’s Gambit, the increase is manifolds. Thousands of people are subscribing to their membership each day. Also, the sport is becoming increasingly popular among females. They have been spending more time on such chess playing sites. They want to play and learn online with a great community.
Chess Equipment’s Acquiring new skills for personal development was given more importance than ever during the Lockdown period. What better than chess to sharpen your mind. According to NPD, interest in chess has risen since the show’s release. Sales of chess sets went up by 87% in the US. The flat curve suddenly saw a steep rise. Similarly, for chess related books. People bought sets and are now eager to learn it. According to chess master Brett Tindall, People are also showing interest in the kind of clocks that have been used in the show. From a situation when it was difficult to sell even one to unexpectedly high demand, it’s all because of the show.
One Netflix show has raised the demand for a novel, a game and the show itself. Shows have an impact on people’s psychology, and this has an impact on their buying decisions. It brought to life something that was endangered a long time back.
- Popularity 8.0
- Engagement 5.0
- Inventiveness 4.0
- Human Centricity 5.0