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Alcohol Brands Creating Hand Sanitizers

Alcohol brands all over the world overhauling their units to produce hand sanitizers to help through the shortage.

The Culture Wire Review
5.3
GenderMale, Female, Others
Age Bracket14Y +
GeographyWorldwide

The Government of India has directed the state governments to grant licenses to liquor manufacturers and sugar companies to make alcohol available to uphaul production to deal with the demand. All India Distillers’ Association has mentioned that over 150 distilleries have started working on the production of hand sanitizers in the country. Bacardi Ltd. has started production in its units all over the world to provide for the demand in healthcare industries, including in India. Diageo India and Chandigarh based Jagajit Industries have also started commercial production of sanitizers.  Many other brands have jumped on the bandwagon changing production to meet the demands (both for commercial and CSR) at this time. 

The Culture Wire Review
5.3

Positives

  • Helping the shortage of supply during the COVID19 pandemic.

Negatives

  • Due to lockdown, alcohol economy has slowed down.

Breakdown

  • Popularity 7.0
  • Freshness 3.0
  • Engagement 7.0
  • Human Centricity 4.0
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