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Animated Music Video For Socially Conscious Music

Swadesi’s new song accompanied by the comic animation music video, Sthiti touches the pressure points of ongoing societal problems.

The Culture Wire Review
The Culture Wire Review
5.5
GenderMale, Female, Others
Age BracketAll Ages
GeographyIndia

Swadesi is a group of socially conscious rappers whose voices serve as a mirror to society. The multi-lingual crew believes in ‘music with a cause’ and goes by a sound that is traditional yet global. With their unsparing lyrical content intertwined with folk and bass music, Swadesi has created a unique sound and brand of its own in the Indian music landscape with the latest song named “Sthiti”.

Chetavni​, their debut full-length record, saw them earn widespread critical acclaim and has seen them be nominated as one of the best hip-hop acts in the country at The Indies Awards 2020. 

Sthiti is a hard-hitting number by BamBoy off Swadesi’s debut album ‘Chetavni’, released Feb 2020. The song speaks of disparity, division, and death, touching on everything from the hard work of late-night sellers to religious partition to the unjust division of the rich and poor. The song “Sthiti” gave a special focus on issues such as the Save Aarey movement, grassroots efforts to prevent the destruction of vital forest cover and tribal land in the heart of Mumbai, and the lengths that poor people in the city need to go to in order to survive. The song has received huge acclaim from the fanbase and beyond.

Due to the current situation as nobody can step out of their houses and such unprecedented times have led to gain in popularity of animated videos. This culture of animated videos has led to completion in the body of work of the music artist and video creators.

Reference – 4/4 Experiences

The Culture Wire Review
5.5
Sthiti is a hard-hitting number by BamBoy off Swadesi's debut album 'Chetavni', released Feb 2020. The song speaks of disparity, division, and death, touching on everything from the hard work of late-night sellers to religious partition to the unjust division of the rich and poor. The song has gained widespread popularity . This culture of animated videos has gained popularity during the pandemic and has led to completion in the body of work of the music artist and video creators.

Breakdown

  • Popularity 5.0
  • Inventiveness 6.0
  • Engagement 4.0
  • Human Centricity 7.0

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