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AR & Voice Search Boosts Platform

Snapchat’s new augmented reality lens can identify dogs and plants and nutrition levels via PlantSnap and Dog Scanner.

Culture Compass
Culture Compass
6.0
GenderMale, Female, Others
Age BracketKids, Teens, Young Adults, Grown Ups
GeographyWorldwide

Snapchat has always been a step ahead when it comes to innovation in the lens department. Snapchat is equipped with identifying objects, faces, landmarks, songs. Now, the platform is coming up with two astonishing lenses called PlantSnap and Dog Scanner.

PlantSnap will help identify 90 percent of all known plants and trees, and Dog Scanner will help identify over 400 breeds of dogs and for fun, you can use the Dog Scanner filter on yourself and it will tell you the breed you resemble the most.

Later this year, Snapchat will develop a new lens called Nutrition Scanner which will help give a rating on the quality of ingredients in packaged foods by scanning the label. It’s also introducing user-friendly Local Lenses, which lets users to build AR worlds with their friends right on top of their actual neighborhoods. Snapchat is also introducing a “voice can” feature to help you find the right lenses for you just with a voice command.

References – Input Mag

Culture Compass
6.0
Snapchat has unveiled a slew of new lenses which are like no other. Human-centric lenses can be found on any other app but lenses which are animal, plant and nutrition-centric have a long and big way to go. With these new features, Snapchat is sought to become most sought after, interactive and addictive application there is and will give a strong competition to other social apps.

Breakdown

  • Popularity 7.0
  • Inventiveness 5.0
  • Engagement 7.0
  • Human Centricity 5.0

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