BTS x Hyundai has introduced hydrogen tech to the world with the next generation hydrogen-fuelled car, NEXO.
With lockdown making it difficult for people to source products, people, as well as brands, are finding inventive ways to transform existing materials into unique creations like the upcycling of clothes and furniture. Hyundai’s 2019 ‘Re; Style’ fashion collection, for example, was created using leftover materials, like car seat leather.
Hyundai is focusing its efforts on the development of hydrogen fuel – positive energy that only emits water vapor and warm, clean air as a by-product. Their goal is to make it efficient, affordable and available to all, in line with their ongoing commitment to progress for humanity. BTS x Hyundai has introduced hydrogen tech to the world with the next generation hydrogen-fuelled car, NEXO.
This year, as part of the collaboration with BTS around Positive Energy, Hyundai launched an exclusive line of eco bags, key covers, pockets, and eco gifts. Some products use repurposed car materials, whilst others utilize innovative new materials like Tyvek, which leaves no environmental impact.
References – Hyundai
- Popularity 8.0
- Inventiveness 5.0
- Engagement 6.0
- Human Centricity 8.0