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Artist Collaboration With Automobile Brand

BTS x Hyundai has introduced hydrogen tech to the world with the next generation hydrogen-fuelled car, NEXO.

Culture Compass
Culture Compass
GenderFemale, Male, Other
Age BracketYoung Adults, Grown Ups, Middle Aged
GeographyAsia, North America, South America, Europe, Australia

With lockdown making it difficult for people to source products, people, as well as brands, are finding inventive ways to transform existing materials into unique creations like the upcycling of clothes and furniture. Hyundai’s 2019 ‘Re; Style’ fashion collection, for example, was created using leftover materials, like car seat leather.

Hyundai is focusing its efforts on the development of hydrogen fuel – positive energy that only emits water vapor and warm, clean air as a by-product. Their goal is to make it efficient, affordable and available to all, in line with their ongoing commitment to progress for humanity. BTS x Hyundai has introduced hydrogen tech to the world with the next generation hydrogen-fuelled car, NEXO.

This year, as part of the collaboration with BTS around Positive Energy, Hyundai launched an exclusive line of eco bags, key covers, pockets, and eco gifts. Some products use repurposed car materials, whilst others utilize innovative new materials like Tyvek, which leaves no environmental impact.

References – Hyundai

Culture Compass
A sustainable future for everyone is not just about finding new energy sources but is also about finding new ways to recycle and reuse old materials. From snack bars made from leftover malt from beer brewing to vegetable stem chips to condiments made from misshapen or ‘ugly’ fruit and vegetables, edible upcycling is becoming a thing! With even the biggest of brand incorporating it in their production and campaigns.


  • Popularity 8.0
  • Inventiveness 5.0
  • Engagement 6.0
  • Human Centricity 8.0

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