Kshitiz Aggarwal, Author at The Culture Wire

6.5

LGBTQ+ Focused Music Project

This influential album takes a leap into the future that would which would not be cis-centric. Also, providing the queer persons with a complete mainstream platform definately prioritizes emotion and empathy over economic aspects of the album. Thus, this is a remarkable…

by Kshitiz Aggarwal 6.0

6.0

Store Turned Into A BnB Experience

Airbnb is viewing the last Blockbuster studio as an escape to the present by travelling to good old times, thus generating a feeling of nostalgia. Thus, realigning current developments with the past times can be the new smart move to develop empathy…

by Kshitiz Aggarwal 6.0

6.0

Advertising Experiments In Console Videogames

Console videogaming marketing may turn out to be the future of game based advertising. Further, aligning the reimagined solution with new reality can enable another form of marketing for organisations. This would also enable these organizations to move from the reduced customer…

by Kshitiz Aggarwal 5.8

5.8

Jingle Campaign Promoting Recruitment

This influential campaign, not only provides a fresh jingle to the brand but also provides temporary employment opportunities. This is a good solution for consumer engagement by helping target the communities which are worst hit by the pandemic. Other brands might try…

by Kshitiz Aggarwal 5.0

5.0

Campaign Hints For Restarting Life Post-Pandemic

These influential campaigns can act as a catalyst of consumer awareness by promoting the product and services at the same time. Making consumers get used to new reality realigns the customer first emotion. Further, as the lockdown will be lifted in the…

by Kshitiz Aggarwal 5.0

5.0

Brand Campaigns Celebrating The Spirit Of India

These campaigns focus on local well being of audience being locked at home. Turning empathetic towards consumers helps in generating consumer trust which is a great initiative. Quarantine has overall been the time for such campaigns and brand advertisements for company goodwill.

by Kshitiz Aggarwal 4.3

4.3

Nostalgia-Focused Radio Design

From inspired designs from previous popular products to re-alignment with the modern gadget appeal, Sony On Air has done a pretty interesting job, in terms of designing. Further, use of retro colors make the product one of it’s own. Thus, the coming…

by Kshitiz Aggarwal 5.3

5.3

Post-Lockdown Tourism

Opening up the tourist destinations and international borders might lead to increased speed in the spread of the pandemic. To reduce such an aftereffect, different measures are being taken around the different parts of the world. However, there is a need to…

by Kshitiz Aggarwal 5.8

5.8

Brand Campaign Sympathizing With COVID Affected

The program is a give back to the barbers that have always showed great interest and loyalty for the brand and its products. This campaign might prove to be a great help for the barber community which has been hit badly with…

by Kshitiz Aggarwal 6.3

6.3

Indian Video Calling And Conferencing Platform

Seeing the current mental state of the country where the digital generation is discarding products which are not made in India, especially products of Chinese origins, JioMeet stands a big time shot for a heavy initial customer base. With high ratings and…

Author page: Kshitiz Aggarwal

LGBTQ+ Focused Music Project

Store Turned Into A BnB Experience

Advertising Experiments In Console Videogames

Jingle Campaign Promoting Recruitment

Campaign Hints For Restarting Life Post-Pandemic

Brand Campaigns Celebrating The Spirit Of India

Nostalgia-Focused Radio Design

Post-Lockdown Tourism

Brand Campaign Sympathizing With COVID Affected

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