Electric car brand Tesla has launched its own branded Tequila which comes inside a lightning bolt-shaped bottle.
Teslaquila, the Tesla-branded liquor that co-starred in CEO Elon Musk’s controversial April Fool’s Day joke back in 2018 about the automaker filing for bankruptcy, has arrived. Elon Musk has been known to get cheeky on Twitter from time to time. But one of the billionaire tech CEO’s Twitter jokes that started as an April Fool’s Day prank about a Tesla-branded tequila actually came true this week — and, now the tequila is sold out.
In October 2018, Tesla officially filed an application with the U.S. Patent and Trademark Office to trademark the brand name “Teslaquila.” At the time, Musk tweeted that the tequila was “coming soon” and he offered a “visual approximation,” in the form of a photo of a bottle of tequila featuring a label with Tesla branding. Then, in July 2020, Musk again teased the imminent arrival of the onetime prank liquor with a tweet that said: “Coming soon, our battle with Big Tequila! It’s real.” Earlier this week, Tesla started actually selling bottles of Tesla Tequila on the company’s website for $250 per bottle. And as of last week, a note on the website says the pricey tequila is already “temporarily out of stock.”
Tesla’s website describes the tequila as “an exclusive, small-batch premium 100% de agave tequila añejo made from sustainably sourced highland and lowland agaves.” The company goes on to say the tequila, which was aged for 15 months in French oak barrels, has notes of fruit, vanilla, cinnamon and pepper. The tequila also comes in a hand-blown glass bottle that resembles a lightning bolt and comes on a metal stand bearing the Tesla logo. Before it sold out, the tequila was available for shipping to U.S. states that allow the direct shipment of liquor.