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Blackout Tuesday Observed In Artist Community

Artists are going on a virtual blackout today on social media to express their solidarity with the anti-racism movement – Black Lives Matter.

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Instagram is filled with black logos, posts and stories in the latest movement to protest against racism and police brutality. A Twitter account that is related to the group was created on Sunday, in a time where large groups across the USA are protesting the murder of George Floyd and countless others at the hands of police. The movement is “in observance of the long-standing racism and inequality that exists from the boardroom to the boulevard.”

The users simply post a black square onto their feeds/display picture to participate, with a commitment of not posting anything for an entire day. The movement carried forward with the help of a hashtag #THESHOWMUSTBEPAUSED is one where artists and musicians all over the world are observing a blackout of their services to express their solidarity with Black Lives Matter. Many artists like Rolling Stones and Billie Eilish have announced their support of the movement. Various artists have also canceled their listening parties and other fan events in lieu of this movement.

Yesterday, ViacomCBS networks including MTV, Comedy Central, Paramount Network and Pop went dark to honor the recent victim of police brutality – George Floyd, Black Lives Matter and other victims of racism.

References – CNN and Independent (UK)

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Bringing awareness to platforms with the use of hashtags and online movement has been a norm for the last few years. This event, in particular, rings close to the #AmplifyMelanatedVoicesChallenge wherein white people are asked to post less on their feeds and read and promote more content by people of colour. A criticism of #THESHOWMUSTBEPAUSED has been that since the blackout pictures are filling up the feeds, many black-creators' content and information is getting buried in the digital noise.


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