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Boycott Facebook Campaign By Brands

Hate speech on the platform provokes brands to pull out advertisements from Facebook.

Culture Compass
Culture Compass
6.8
GenderMale, Female, Others
Age BracketYoung Adults, Grown Ups, Middle Aged
GeographyNorth America, Europe, Australia

Facebook is getting a lot of hatred by human rights organizations all over the work for the past few months. The reason for such unrest is the loose attitude of the social media giant for handling misinformation and hate speech towards the recent universally criticized posts by Donald Trump. The movement was started by widely acclaimed civil rights organizations like the National Association for the Advancement of Colored People and the Anti-Defamation League. In response to this unrest, many brands are pulling ads from the social media platform over hate speech.

The brands that pulled out their ads from Facebook include small businesses as well as some prominent biggies in the industry. Coca-Cola Co. said it would pause all paid advertising on all social media platforms for at least 30 days. Starbucks, the coffee chain said on Sunday that it would pause advertising on all social media platforms in the effort to stop hate speech. Unilever, the consumer goods giant, one of the biggest advertisers in the world, said on Friday that it would stop running ads on Facebook, Instagram or Twitter in the United States for at least the rest of 2020. Other important brands include Verizon, Honda America, Levi Strauss & Company and Diageo. Facebook lost $7.2 billion after a flurry of companies pulled advertising from Facebook Inc.’s network.

References – Bloomberg and NY Times

Culture Compass
6.8
Along with brands, celebrities like Meghan Markle and Prince Harry are supporting the Facebook Advertising Boycott. In response to growing hatred, Facebook has responded by adding a clause saying no ads will be allowed if they label another demographic as dangerous. Brands taking a stand for consumers and audiences all over the world helps in developing customer trust and empathy towards these brands. Moreover, this might move the social media apps to move to a broader approach for making sure that their platforms are hatred free.

Breakdown

  • Popularity 8.0
  • Inventiveness 3.0
  • Engagement 7.0
  • Human Centricity 9.0

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