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Brand Campaign Encourages Stay-At-Home

IKEA Spain along with McCann Spain produced a short film on the idea of staying at home amidst the Covid-19 Pandemic and encourages people to cherish being at home.

Culture Compass
Culture Compass
GenderMale, Female, Others
Age BracketKids, Teens, Young Adults, Grown Ups
GeographyEurope, North America

Brands are diving more into the social responsibility sphere and are promoting safety measures amidst these dire circumstances as it is evident that they have a significant impact on people and people take inspiration from these brands. The well-liked brand of this generation, IKEA has created a campaign along these lines. IKEA Spain with McCann Spain has curated an ad campaign paying tribute to our homes.

The campaign reflects the idea that home is the safest place to be in right now and we must value and cherish it. It goes along with the famous #YoMeQuedoEnCasa (#Stayhome) hashtag and has become widely popular with over 1 million views on Twitter within one week. The campaign highlights the endless possibilities and opportunities inside one’s home and that it is filled with endless memories and gives us a feeling of belongingness. The short film stimulates people to see their homes from an altogether different perspective and make it a place where we feel everything and enjoy new experiences at this time.

References – Digital Agency Network

Culture Compass
IKEA’s video doesn’t impart direct sales message and gives out more of a sensible message to the world. With the video becoming widely popular, it speaks in volume that how brands could impact people’s life with a positive message and set a trend for brands to be sensitive and spread out positivity.


  • Popularity 7.0
  • Inventiveness 3.0
  • Engagement 7.0
  • Human Centricity 7.0

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