IKEA Spain along with McCann Spain produced a short film on the idea of staying at home amidst the Covid-19 Pandemic and encourages people to cherish being at home.
Brands are diving more into the social responsibility sphere and are promoting safety measures amidst these dire circumstances as it is evident that they have a significant impact on people and people take inspiration from these brands. The well-liked brand of this generation, IKEA has created a campaign along these lines. IKEA Spain with McCann Spain has curated an ad campaign paying tribute to our homes.
The campaign reflects the idea that home is the safest place to be in right now and we must value and cherish it. It goes along with the famous #YoMeQuedoEnCasa (#Stayhome) hashtag and has become widely popular with over 1 million views on Twitter within one week. The campaign highlights the endless possibilities and opportunities inside one’s home and that it is filled with endless memories and gives us a feeling of belongingness. The short film stimulates people to see their homes from an altogether different perspective and make it a place where we feel everything and enjoy new experiences at this time.
References – Digital Agency Network
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