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Brand Campaigns Celebrating The Spirit Of India

Hyundai launches the “Haq Hai Hamara” campaign to pay tribute to the indomitable spirit of India.

Culture Compass
Culture Compass
GenderMale, Female
Age BracketYoung Adults, Grown-ups

In the current times of hopelessness and uncertainty, we are molding our routines for the betterment of our mental health. Some of us are resorting to making a time-table, while others are developing a new hobby. In such times, brands and companies are working out as a relief mechanism. From releasing advertisements promoting social distancing to mental health campaigns, brands are doing it all. These campaigns are helping these brands resonate and sympathize with their audiences. Recently, Hyundai India partnered with Universal Music Group and Brands India to release its a campaign – “Haq Hai Humara.”

The campaign is a tribute to the ‘Indomitable Spirit of India.’ The music video has been composed by the prolific singer and composer Vishal Mishra and written by legendary Manoj Muntashir. Further, the video features actor Shah Rukh Khan. The video focuses on the fact that despite being stuck at home, we are striving towards excellence by doing our best. The video contains various elements showing how people of different ages and professions are spending time these days. It features a girl drawing, people doing yoga and a doctor getting letters for her brilliant work. Further, it shows a teacher teaching math and music to her students via online video classes and two people delivering food safely to people through proper protection in a Hyundai car.

References – Preeti Nayyar

Culture Compass
These campaigns focus on local well being of audience being locked at home. Turning empathetic towards consumers helps in generating consumer trust which is a great initiative. Quarantine has overall been the time for such campaigns and brand advertisements for company goodwill.


  • Popularity 5.0
  • Inventiveness 3.0
  • Engagement 7.0
  • Human Centricity 5.0

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