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Brand Interaction On Social Media

Spotify India turns hilarious ‘Good Day’ joke into reality with a new logo.

Culture Compass
Culture Compass
4.8
GenderMale, Female, Others
Age BracketTeens, Young Adults, Grown Ups
GeographyIndia, North America

Recently a Twitter user shared a photo of a Brittania Good Day biscuit and pointed out the striking similarity between the design of the biscuit and the logo of Spotify. Sarcastically, in the last line, he said, ‘I can’t unsee it now’, referring to the unintentional similarity that occurred. With the tweet, getting viral Spotify swapped its Twitter display picture with an image of the biscuit and wrote, ‘even we can’t unsee it now!’ Soon, the official handle of Britannia Good Day responded to Spotify India’s move. ‘Thanks for sharing the spot-light with us,’ read the tweet.

Gone are the days when there was open distinctiveness in the brand. People are getting inspired by each other’s ideas, working upon it, and creating something new every day. No matter how clever or seemingly original the logo idea is, the chances are someone has come up with something very similar. Especially when, we are surrounded by the same influences, the same shapes, forms, patterns. With hundreds of thousands of designers working on similar projects around the world, it’s obvious that ideas will, from time to time, look almost identical. It happens worldwide a lot. Something related to this happened in India too when someone recently spotted a similarity in the evergreen Britannia Good day biscuits and a Spotify logo on Twitter.

References – Economic Times

Culture Compass
4.8
This commonality between the logos was very much acknowledged by both the companies. It could be because both companies are from distant industries. Spotify being at a spot openly agreed on the similarity and smartly updated the Twitter display picture so as to not affect their customer base and be supportive of the food brand via humor. Both the brands actively engaged with each other through an exchange of humor and took the whole controversy positively.

Breakdown

  • Popularity 8.0
  • Inventiveness 2.0
  • Engagement 7.0
  • Human Centricity 2.0

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