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Augmented Reality Product Labels

Augmented reality based labels are being adopted by food and beverage industry.

Culture Compass
Culture Compass
GenderMale, Female, Others
Age BracketYoung Adults, Grown Ups, Middle Aged
GeographyNorth America, Europe

Thanks to technological advancements, augmented reality has clearly changed the perspectives of customer acquisition and engagement. AR allows you to communicate with your consumers through special smartphone apps and scannable images. Recently, the food and beverage industry has taken advantage of AR on their labels for engaging and educating their consumers about the products they produce, adding to their credibility. Along with providing the necessary information, this also ensures the continued interest of consumers on the product.

A lot of brands have used AR in various manners, applying their creativity in various manners to ensure long term interest of the consumer. Jack Daniels, the whiskey maker educates consumers about whiskey manufacturing by turning the classic black-and-white spirits label into a pop-up storybook. Australian Wine brand 19 Crimes animates its wine labels played up its brand name to showcase the stories of past Australian criminals. Pringles, the chips brand, uses AR to turn their tube into an essential part of an AR game. Some other popular brands that used AR in their labels include ice brand My Yeti, KONTI candies and Historic Wine labels of Rabbit Wine Company.

References – Blue Label Packaging

Culture Compass
While consuming the actual products, AR helps brands to serve their consumers interests by providing additional information or making the whole product experience fun. The coming time would prove this technology to be useful in sectors in ways that were never thought before. Further, this technology eliminates the disadvantage of fitting in huge information in tight boxes of labels.


  • Popularity 7.0
  • Inventiveness 8.0
  • Engagement 7.0
  • Human Centricity 6.0

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