Augmented reality based labels are being adopted by food and beverage industry.
Thanks to technological advancements, augmented reality has clearly changed the perspectives of customer acquisition and engagement. AR allows you to communicate with your consumers through special smartphone apps and scannable images. Recently, the food and beverage industry has taken advantage of AR on their labels for engaging and educating their consumers about the products they produce, adding to their credibility. Along with providing the necessary information, this also ensures the continued interest of consumers on the product.
A lot of brands have used AR in various manners, applying their creativity in various manners to ensure long term interest of the consumer. Jack Daniels, the whiskey maker educates consumers about whiskey manufacturing by turning the classic black-and-white spirits label into a pop-up storybook. Australian Wine brand 19 Crimes animates its wine labels played up its brand name to showcase the stories of past Australian criminals. Pringles, the chips brand, uses AR to turn their tube into an essential part of an AR game. Some other popular brands that used AR in their labels include ice brand My Yeti, KONTI candies and Historic Wine labels of Rabbit Wine Company.
References – Blue Label Packaging
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