The Culture Wire

6.5

Vacation Pods For Travel Enthusiasts

The travel and tourism industry is seeing an overhaul in the aftermath of the pandemic. From vacation pods to private jets, travelers and vacationers are willing to travel with people who are minded enough to minimize the risk of spreading the disease.…

by Madhvi Khurana 7.0

7.0

Financing Events For Couples

This move by SoFi is nothing but a marketing stunt to promote their company by familiarising couples about their schemes and policies. Although the idea is very unique and has good potential. Alongside popular stars and a professional therapist, the target audience…

by Kshitiz Aggarwal 6.0

6.0

Store Turned Into A BnB Experience

Airbnb is viewing the last Blockbuster studio as an escape to the present by travelling to good old times, thus generating a feeling of nostalgia. Thus, realigning current developments with the past times can be the new smart move to develop empathy…

by Aditya Chauhan 6.5

6.5

Contactless Services At Refuelling Stations

Companies all over the world are understanding the need of the hour and providing contact-free services, this not only ensures the safety of both the customers and service providers but also increases the customers’ trust in the brand which can be beneficial…

by Madhvi Khurana 4.5

4.5

Consumer Goods Company Eyes Sports Sponsorship

Patanjali’s image has been quite on the negative side lately due to its misleading of its customers by selling “natural products”. Moreover, with selling Coronil, A so-called vaccine of Covid-19 without any certified testing has put the company in the tough spot…

by Madhvi Khurana 5.8

5.8

Brand Anthem To Celebrate Nation’s Independence

The concept of a music video is not something new. Various brands have been trying to create awareness via short videos, as well as promoting their own brand. Producing catchy music with strong lyrics is everyone’s go-to these days. It attracts the…

by Rushaki Ghosh 6.3

6.3

Radio Campaign To Promote Advertising

With people working from home more during the pandemic, the radio keeps the listeners connected to the outside world, along with passing on information and entertainment. The spurt of growth in listenership makes it a very lucrative platform for brands to interact…

by Aditya Chauhan 6.5

6.5

No-Touch Tech For Automobiles

After the wake of the pandemic, advancement of the technologies to reduce the possibility of getting the infection are on the rise, people are taking no chances to ensure the security of their loved ones. Along with being helpful in the current…

by Kshitiz Aggarwal 6.0

6.0

Advertising Experiments In Console Videogames

Console videogaming marketing may turn out to be the future of game based advertising. Further, aligning the reimagined solution with new reality can enable another form of marketing for organisations. This would also enable these organizations to move from the reduced customer…

by Aditya Chauhan 6.3

6.3

Insurance Business Innovations During Pandemic

Different brands are trying to help general public while making a profit for themselves too. Many brands started to produce masks and sanitizers after the rise in their demands companies like Amazon have marked its foray in the insurance space by offering…

Commercial Cultures

Vacation Pods For Travel Enthusiasts

Financing Events For Couples

Store Turned Into A BnB Experience

Consumer Goods Company Eyes Sports Sponsorship

Brand Anthem To Celebrate Nation’s Independence

Radio Campaign To Promote Advertising

No-Touch Tech For Automobiles

Advertising Experiments In Console Videogames

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