The Culture Wire

6.3

Indian Up-cycling Studio

Many ventures are being launched to make a modest but constructive impact on our environment. The saving environment has become top priority all over the world, India has also left no stone unturned to promote the practice of recreating, with the presence…

by Sanskriti Chopra 6.3

6.3

Nakation Aka Clothing Optional Vacation

While getting naked might not leave most of us comfortable, this new segment of travelling is surely liberating and definitely a huge leap. Normalizing nudity and not associating the same with shame is necessary. Gigi Engle, a certified sex educator says, “You…

by Kshitiz Aggarwal 5.0

5.0

Brand Campaigns Celebrating The Spirit Of India

These campaigns focus on local well being of audience being locked at home. Turning empathetic towards consumers helps in generating consumer trust which is a great initiative. Quarantine has overall been the time for such campaigns and brand advertisements for company goodwill.

by Pranjal Gupta 6.3

6.3

AI Glasses For Thermal Image Scanning

AI powered smart glasses to find people with Coronavirus could be used over mass population which provides a way for government to give comfort to people that necessary precautions are being taken at public spaces. It is fast and effective tool and…

by Madhvi Khurana 5.5

5.5

Film Screening Used As Marketing Gimmick

It was a bold move by Burger King, mocking a competitor’s mascot and strategy but without taking the brand name. The collaboration between a movie screening and a food brand puts a creative spin to the advertising angle and gives Burger King…

by Sonu Chopra 7.3

7.3

VR Revolutionizing Surgical Training

Precision OS tools are a great medium to make up for all the time that could have been lost due to COVID-19 restrictions. A hand well practiced is less likely to commit mistakes. A VR program like Precision OS lets you commit…

by Aditya Chauhan 4.5

4.5

Luxury Sports Yacht

Different automotive companies around the world are broadening their horizons experimenting with vehicles other than just cars. After the bike and bicycle by BMW, we are going to see the limited edition yacht by the Lamborghini next year, as a tribute to…

by Jahanvi Bhalla 7.5

7.5

Recycling Focused Shopping Mall

While every plastic has no less than a life of 500 years on our Earth, it is important for us to find new ways to upcycle these plastic products but it is equally important to keep the long known effective ways of…

by Madhvi Khurana 5.8

5.8

Social-Media Challenges For Marketing

Social media presence has grown tremendously, brands must think of putting influence marketing into the right use. Burger King must look for tapping its customers which are not present on Tiktok and still be enable to participate in a challenge. Various other…

by Sanskriti Chopra 6.3

6.3

The Pink Lemonade Vodka

This unique product was the result of two innovative and largely different companies making most of a promising collaboration. The over all vibe of the Vodka with Ryan Whitney’s jersey number and catch phrase on the bottle and a striking pink drink…

Lifestyle

Indian Up-cycling Studio

Nakation Aka Clothing Optional Vacation

Brand Campaigns Celebrating The Spirit Of India

AI Glasses For Thermal Image Scanning

Film Screening Used As Marketing Gimmick

VR Revolutionizing Surgical Training

Luxury Sports Yacht

Recycling Focused Shopping Mall

The Pink Lemonade Vodka

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