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Celebrating Pride On Gaming Platform

Global Pride has presented a Pride Parade inside multiplayer online world Animal Crossing.

Culture Compass
Culture Compass
6.5
GenderMale, Female, Others
Age BracketKids, Teens, Young Adults, Grown Ups, Middle Aged
GeographyWorldwide

The world is celebrating Pride Month with full energy, but this time, due to the global pandemic, people are forced to stay indoors and maintain social distancing. This has resulted in the cancellation of the Pride Parades and events. But what’s interesting this Pride is that LGBTQ+ celebrations are now visible online and live. Hence, this season Global Pride has taken over the famous Nintendo Switch Game, Animal Crossing where the Pride Festival will take place. Animal Crossing is a popular simulation game where we can create a world of our own to explore, interact, and have fun. The aim of this collaboration is to create a safe space for the members of the LGBTQ+ community. We Are Social Singapore developed this multifaceted initiative.

The Pride Festival includes many fun activities like a catwalk and a club, Pride-Friendly outfits that will be available to the users within the game, a hall of fame, and lastly a Pride March. This initiative comes along a Twitch fundraiser as well. All the money collected would go towards Pride Organizations that have been affected by the current pandemic.

References – Campaign Live

Culture Compass
6.5
The idea of creating a safe space for the LGBTQ+ community within an interactive game is surely admirable. "Pride is an important event for many—often it gives hope and a sense of community and belonging. Hence, the platform provided this year not only help the community to enjoy their virtual parade but also provides a platform to the people who've never been to a Pride March due to whatever circumstances.

Breakdown

  • Popularity 8.0
  • Inventiveness 4.0
  • Engagement 8.0
  • Human Centricity 6.0

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