Personal Branding Gains Popularity Midst Company Leaders
The self-isolation phase has given many to build on their personal brand across the world. There is a notable rise in business & educational content. Beyond all the trade publications hosting key leaders on their live streams, some of the top known and celebrated CEOs in India have started their own virtual series or shows.
Raj Nayak, former COO, Viacom, started his show Friday’s Live with Raj Nayak featured Anil Kapoor in the first episode!
Brian Tellis, Tellis Like It Is, by our very own Brian Tellis is another exceptional interactive youtube series started less than a month ago, has featured individuals including Devraj Sanyal, CEO, Universal Music, Actress Diya Mirza and many more!
Varun Duggirala, has been shown tremendous success in his Podcast “Advertising is dead”, he started his video series soon after sharing tips and tricks for entrepreneurs daily!
Priyanka Khimani, the leading entertainment lawyer, partner at Anand & Anand Khimani, teaches all about IP rights and copyrights via her thoughtful, informative true or false series.
Nirmika Singh, Executive Editor, Rolling Stone, a woman of powerful words, started her own poetry series a few months ago, has seen exceptional support from her fans, and the industry. The series is reaching the viewer’s hearts! 21 days of lockdown saw 21 days of Shamiyana!
Personal branding and digital profiling is important to maintain recall value. Its important to impart knowledge to key followers ensuring high value enagement.
- Popularity 4.0
- Inventiveness 3.0
- Engagement 6.0
- Human Centricity 4.0