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24-Hour Virtual Rave In Pixels

Minecraft built nightclub – Club Matryoshka held a 24-hour rave in-game to raise funds for COVID-19 relief efforts.

The Culture Wire Review
5.8
GenderMale, Female, Others
Age BracketTeens, Young Adults, Grown-ups, Middle aged
GeographyAsia, North America, Europe

The event featured a perfectly curated lineup of musicians from all over the world including from India, France, USA, etc and virtual live gig ambiance to give users a feel of the real deal that we’re all missing. Club Matryoshka’s ‘Infinite Summer’ event was a 24-hour “online dystopian beach music festival” also featured a contemporary art exhibit along with the performances.

The club was built in 2019 by musicians from the Philippines, who built it in the sandbox game after buying a private server. The club has sound stages, DJ booths, dedicated decor, and landscaping. People could attend the event as the characters that they’ve created and listened to the music through dedicated channels on Discord while interacting with each other.

References – Bandwagon (Asia)

The Culture Wire Review
5.8
Video gaming platforms have come out as a major player in the digitization of music events through this time of crisis. They just might be an alternative for live events in the future.

Breakdown

  • Popularity 7.0
  • Inventiveness 5.0
  • Engagement 6.0
  • Human Centricity 5.0
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