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Co-branded Global Top Charts

Triller helps Indian artists to score on Global Billboard charts.

The Culture Wire Review
The Culture Wire Review
7.5
GenderMale, Female, Others
Age BracketTeena,Young Adults, Grown-ups,Middle-Aged
GeographyWorldwide

Triller and Billboard partner on Best Weekly Triller Charts in the US & Worldwide which has helped Indian artists to approach global audiences. Triller, a popular photo and video sharing platform has launched works of singers like Armaan Malik, Diljit Dosanjh, and Tehser which have garnered international attention. Latest addition to the top charts is India’s biggest youth icon, actor, Tiger Shroff, now also a singer! All performances featured on the Billboard’s Weekly Top Triller Charts.

Triller’s move has been iconic for the Indian artists as this levelled the playing field by enabling them for the first time ever to feature on a globally reputed list alongside tracks by other multinational platinum artists such as DJ Khaled and Drake, Cardi B and Miley Cyrus amongst others. With Triller, musicians have not only found a staging ground for hits, but a home to launch full-fledged, international careers as some time ago, approaching the international ground was seen as a dream.

Singer-songwriter Armaan Malik’s #next2mechallenge based on his new hit song ‘next 2 me’ was uploaded on Triller in early July 2020 and has garnered over 48 million views on the app to date. Similarly, The ‘Young Shahrukh’ video by Tesher was first uploaded on Triller on August 14 and is already boasting 11.5 million views to date, and Global sensation Diljit Dosanjh had touched #1, with his Triller video on G.O.A.T. garnering over 26 million views since this July.

Unbelievable by Tiger Shroff was a result of a gamified experience, fans unlocking levels by joining the challenge and getting Tiger to join triller. The challenge gathered over 50 Million views this September.

Reference – Everything Experimental and Billboard

The Culture Wire Review
7.5
Triller and Billboard partner on Best Weekly Triller Charts in the US & Worldwide which has helped Indian artists to approach global audiences. Artists such as Armaan Malik, Diljit Dosanjh , Tesher etc. has been able to go global through Triller and have featured on the Billboard's Weekly Top Triller Charts along with tracks by Miley Cyrus, Cardi B etc.

Breakdown

  • Popularity 8.0
  • Inventiveness 6.0
  • Engagement 9.0
  • Human Centricity 7.0

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