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Companion Podcasts Add New Dimensions To Shows

iHeartMedia and WarnerMedia have reportedly decided to co-produce companion podcasts for HBO Max Shows.

Culture Compass
Culture Compass
5.0
GenderMale, Female, Others
Age BracketKids, Teens, Young Adults, Grown Ups, Middle Aged
GeographyNorth America, South America, Europe, Asia

Podcasts are already trending and people seem to love them as they’re quite entertaining, resourceful, and help pass time easily. The podcast audience has something huge coming up for them. iHeartMedia and WarnerMedia have reportedly decided to co-produce companion podcasts for HBO Max Shows. Companion Podcasts help listeners and fans join in conversations with people as well as stars and writers of the shows, discussing easter eggs, writing processes and plotlines, making the content even more engaging and interactive.

Produced by iHeartMedia and WarnerMedia personally, the first companion podcast will be an audio accompaniment to Sarah-Violet Bliss and Michael Showalter’s comedy-thriller series “Search Party,”. HBO Max’s Ridley Scott sci-fi drama “Raised by Wolves” is also reported to get its own companion podcast. The collaboration seems to be huge and people seem to be thrilled to see the outcome. The launch dates haven’t been announced yet, but it looks like we’re all waiting for something really fun!

The world of podcasts, seem to be changing. The community podcast will gain more audience as they enhance the storytelling experience. This new form of podcasts forms an intersection between two different entertainment experiences; primarily audio and audiovisual.

References – The Wrap

Culture Compass
5.0
The audience and followers of podcasts continue to grow, and since the first companion podcast collaboration, audio accompaniments to TV shows have set up a new level for the creators to reach up to. Such a collaboration has not only excited people but since it's the first of its kind, a new genre has been created!

Breakdown

  • Popularity 6.0
  • Inventiveness 6.0
  • Engagement 6.0
  • Human Centricity 2.0

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