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Crowd-sourced Creative Content

Lockdowns across the world have brought about a new wave of crowd-sourced music videos.

The Culture Wire Review
6.0
GenderMale, Female, Both
Age BracketTeens, Young Adults, Grown Ups
GeographyIndia, Wordwide

Artists in their isolation have are turning to their community to churn out new content. From Indian DJ-Producer Ritviz releasing an official music video for his new single through a compilation of crowd sourced visuals to American singer-songwriter Washed Out also doing the same, artists who are having their video shoots cancelled are now creating through the help of their listeners. The videos are sourced as individual video clips or through video-conferencing app calls.

References – Paste Magazine

The Culture Wire Review
6.0
This method of content creation helps the artist keep creating art in midst of isolation, keeping the content fresh, as well as helping them interact with the community and keep everyone motivated and inspired through these times.

Positives

  • Community building

Negatives

  • Quality cannot be consistent

Breakdown

  • Popularity 7.0
  • Inventiveness 4.0
  • Engagement 8.0
  • Human Centricity 4.8
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