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Digital Wedding Planning At All-Time High

WeddingWire launches new elements in its business to help people organize their weddings in the new normal.

source- theweddingwire.com
source- theweddingwire.com
GenderMale, Female, Others
Age BracketYoung Adults, Grown Ups , Middle Aged

One industry that has been massively affected by the pandemic is the Wedding industry. Most couples have either canceled their marriage as of now or delayed it till the situation comes back to normal. However, the new normal has led to innovation being seen in this industry. A leading international wedding planning resource, The Wedding Wire was among the first to adopt this new normal and look for new innovations.

The Wedding Wire introduced new elements in its business strategy to adapt itself to the new normal such as Weddingwire 360* virtual venue tour in which the couple can have a view of their D-Day venue sitting at their home comfortably, Weddingwire rescheduler which helps streamline the process of contacting a couple’s entire team of wedding professionals and finding availability on preferred new wedding date options.  Weddingwire concierge is a virtual chat-box system that helps the couples to refine the list of their preferences, Weddingwire vendor checklist, Weddingwire budgeter, and many more.

Digital Wedding planning is the need of the hour and all the major runners in the industry are adapting to this new normal. Couples are now engaging themselves to plan their weddings by sitting at their homes comfortably. Digital planning has helped the different hands in the industry to connect more and has proved to be beneficial for all. This innovation has helped the wedding industry gain what they have lost due to COVID-19.

As this continues, the wedding culture will definitely look different in the near future with weddings happening in innovative yet unique ways in this new normal.

References – Businesswire and Weddingwire

source- theweddingwire.com
The current pandemic situation has led to the wedding industry revamping itself. The WeddingWire, a leading planning company, innovated its ideas and introduced new elements in the business. Digital planning is now seen as the need of the hour and the app has adopted it correctly.


  • Popularity 6.0
  • Inventiveness 7.0
  • Engagement 6.0
  • Human Centricity 8.0

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