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Drive-In Dining Experiences

TBWA’S advertisement for McDonald’s promotes Drive-in dining through emphasis on safety.

COVID- 19 has affected every industry. Restaurant’s are no exception. Not even McDonald’s restaurants. The second wave of the virus is coming in. And so, France has prohibited restaurants and people from dining-in. But, McDonald’s has a USP in this challenging scenario. It’s drive-in facility. This is the best time to highlight it as a solution and requirement to deal with the situation.

GenderMale, Female, others
Ageteens, young adults, grown ups

From the golden arches to the McDonald’s characters. This brand has always been famous for attracting customers. It does so through attractive advertisements and marketing techniques. With COVID-19, advertising has been difficult but McDonald’s is still creating them the way it used to. BRILLIANTLY.

TWBA is an advertising agency. It recently created a series of print advertisements to promote McDonald’s drive-in eating. These ad’s show McDonald’s take away packs wearing a seat belt. This symbolizes that McDonald’s takeaways are safe. The packet and the McDonald’s sign symbolize the brand and their delicious products. Products that are worth craving for. Wearing a seat belt symbolizes that the packet is safe to consume.

Reference: https://www.adsoftheworld.com/media/print/mcdonalds_mcdrive_on_board

It’s 2020. Nothing is like it was before. Advertisements are no exception. People are scared of the virus. To sell a product, it becomes important to make them believe that your product is safe to consume. Exactly what McDonald’s has done through their latest print campaign.


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