fbpx
Skip to content Skip to footer

Drive-In Dining Experiences

TBWA’S advertisement for McDonald’s promotes Drive-in dining through emphasis on safety.

COVID- 19 has affected every industry. Restaurant’s are no exception. Not even McDonald’s restaurants. The second wave of the virus is coming in. And so, France has prohibited restaurants and people from dining-in. But, McDonald’s has a USP in this challenging scenario. It’s drive-in facility. This is the best time to highlight it as a solution and requirement to deal with the situation.

6.3
GenderMale, Female, others
Ageteens, young adults, grown ups
GeographyEurope

From the golden arches to the McDonald’s characters. This brand has always been famous for attracting customers. It does so through attractive advertisements and marketing techniques. With COVID-19, advertising has been difficult but McDonald’s is still creating them the way it used to. BRILLIANTLY.

TWBA is an advertising agency. It recently created a series of print advertisements to promote McDonald’s drive-in eating. These ad’s show McDonald’s take away packs wearing a seat belt. This symbolizes that McDonald’s takeaways are safe. The packet and the McDonald’s sign symbolize the brand and their delicious products. Products that are worth craving for. Wearing a seat belt symbolizes that the packet is safe to consume.

Reference: https://www.adsoftheworld.com/media/print/mcdonalds_mcdrive_on_board

6.3
It’s 2020. Nothing is like it was before. Advertisements are no exception. People are scared of the virus. To sell a product, it becomes important to make them believe that your product is safe to consume. Exactly what McDonald’s has done through their latest print campaign.

Breakdown

  • Popularity 8.0
  • Engagement 7.0
  • Inventiveness 6.0
  • Human Centricity 4.0
Show CommentsClose Comments

Leave a comment

0.0/10

Subscribe today

get a fREE COPY OF THE Culture wire REPORT ON "CREATIVITY IN CRISIS"

Subscribe to our Newsletter and be at speed with the daily trends in your industry!

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Close Bitnami banner
Bitnami