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E-commerce Platforms To List New Information

E-commerce websites are to mention the country of origin in their product listings according to a new directive.

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In order to make India a self-reliant nation, the prime minister announced an initiative called Atmanirbhar Bharat through which he intends to promote consumption of Indian manufactured goods over global brands. He motivates the public to not use foreign-based products and give good business to local vendors. He also came up with the slogan “Local ko Vocal karo” which simply means ‘popularise local products’.

India’s government e-marketplace has taken the same step to promote this initiative. India’s Department for Promotion of Industry and Internal Trade (DPIIT) has told all e-commerce companies in India to show the country of origin in their product listings. The e-commerce includes Amazon, Flipkart, Paytm mall and many more. Strict orders have been given to mention country of origin next to each product. Sellers who had already uploaded their products before this new introduction on this new feature made by GeM are being reminded consistently to update the Country of Origin, with the warning that their products shall be removed from the website if they fail to update the same.

This initiative is being inspired by the Make in India campaign. Adding to that, PM encourages the public to consume Indian manufactured products and not rely on any other country for any goods or services.

References – Business Insider

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This move has been a boon for all the local businesses who wants to grow their business on e-commerce platforms. Manufactured in India will add as an indirect marketing for their product as people sentiments will be automatically associated to them. This is not a very commercial step to promote the local brands and at the same time lower the MNCs business in India.


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