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Equal Opportunity Brand Initiatives

Uber hiring transpersons as driving partners.

Culture Compass
Culture Compass
5.5Leap, Reflect, Dare
GenderOther
AgeYoung Adults ( 18-25Y), Grown Ups ( 25Y - 35Y), Middle Aged (35Y-55Y)
GeographyIndia

Grievances of transpersons about gender discrimination during employment practices by organizations are no new stories. While some brands are still following heteronormative approaches during recruitment procedures, some have clearly stood out. While companies like Godrej and VLCC have actively promoted queer-inclusive workplaces, Uber’s recent move is the talk of the town.

Uber India is hiring transpersons as driving partners for cabs, two-wheelers (moto) and auto- rickshaws. The Indian ridesharing giant has started this initiative with the support of The Humsafar Trust and TRANScend. The driver only needs to have a valid driver’s license and basic knowledge of commercial driving.

References –The Humsafar Trust

Culture Compass
5.5Leap, Reflect, Dare
This initiative by Uber India would contribute to making cabs a safer means of travel for females during night-time. It is important to look towards a more inclusive future and brands like Uber and Godrej are the flag bearers of the change of queer-inclusive workplaces in different industries.

Breakdown

  • Popularity 6.0
  • Inventiveness 5.0
  • Engagement 3.0
  • Human Centricity 8.0

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