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Establishment of online stores

Apple to launch its first online store in India.

Culture Compass
Culture Compass
7.3
GenderFemale, Male, Other
Age BracketYoung Adults, Grown Ups, Middle Aged
GeographyIndia, USA

E-commerce is the new norm nowadays. People shopping at the comfort of their home is the trend especially when people can’t step out of the house due to the pandemic. Various industries have been badly hit but one of the industries that saw a huge spike in sales was e-commerce. From groceries to high-end gadgets, everything is available on the sites. Various MNCs have their own website from which customers can order products, this cuts down the middlemen cost and assures product authenticity. This also leverages the company to engage with their audience and provide them with top-notch services. Due to such reasons, Apple Inc. is going to launch Its first online store in India. Before this, the Apple products were being sold in India by third parties such as Flipkart, Amazon etc.

Apple’s online store is not an ordinary Apple website selling its products. The features are mind-boggling. Personal assistance, customized products, no contact delivery, flexibility in payment options are some of the features of their online store. Various highlights are trading old phones with iPhone, Extended warranty up to 2+ years on gadgets. Moreover, for the festive season in India, It will be offering signature gift wrap and personalized engraving for Air Pods, iPad and Apple Pencil. In October, It is also hosting free online ‘Today at Apple’ sessions led by local Creative Pros, focused on photography and music. In short, Apple has come again to make its mark in the Indian market with its remarkable services.

References – Apple

Culture Compass
7.3
Apple online store is not an ordinary Apple website selling its products. The features are mind boggling. Personal assistance, customized products, no contact delivery, flexibility in payment options are some of the features of their online store. Various highlights are trading old phone with iPhone, Extended warranty up to 2+ years on gadgets. Moreover, for the festive season in India, It will be offering signature gift wrap and personalized engraving for Air Pods, iPad and Apple Pencil. In October, It is also hosting free online 'Today at Apple' sessions led by local Creative Pros, focused on photography and music. In short, Apple has come again to make its mark in Indian market with its remarkable services.

Breakdown

  • Popularity 8.0
  • Inventiveness 5.0
  • Engagement 8.0
  • Human Centricity 8.0

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