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Face-Swap Tech Interactive Branded Campaigns

‘Find Your Fit’ is n interactive campaign Based on Face Swap technology

Audio brand JBL, in partnership with social-first marketing agency GoSpooky ‘Find Your Fit’, launches a campaign to support the launch of JBL’s True Wireless earbuds

Culture Compass
Culture Compass
7.3
GenderMale, female and others
Age Group18Y - 25Y
GeographyEurope

The campaign runs in the Netherlands, Scandinavia, the United Kingdom, Belgium, France, Germany, and Spain.

Anyone can put themselves in the JBL campaign and become part of the brand story with the help of this technology. The campaign is about winning a campaign shoot so that the participant becomes the face of the #JBLFindYourFit campaign.

The campaign consists of five different videos, each with a different story and a different product application. From freerunning to break dancing and modeling. The campaign message encourages people to find their style – ‘Find Your Fit’ – by trying out the different styles without the need for the physical product. The content was created in collaboration with specialist Reface, a company at the forefront of deep tech with machine learning and artificial intelligence. Reface is known for its shareable face swaps.

In addition to interacting with the five existing videos, the public is also invited to share their own ideas for a shoot and create them together with JBL.

The winning campaign idea will be produced and become part of the grand ‘Find Your Fit’ campaign, where the winner will star in their own campaign movie.

Earlier this month, JBL partnered with McCann to launch a multichannel EMEA campaign for the various True Wireless products. It is based on the strategic framework and the creative story ‘Sound That Fits You’, with football ambassadors Jesse Lingard and Lucas Hernandez as the faces of the campaign. GoSpooky was asked to create a social media campaign based on the same creative story, further enhancing brand awareness, loyalty, and brand love for JBL among an online audience.

Antonina Filonenko, Social Media Lead EMEA at JBL: ‘With’ Find Your Fit ‘we want to connect with our audience in an impactful way and really meet them where they are. At JBL we are always looking for new and creative ways to reach our target audience and GoSpooky has shown a perfect understanding of what that means. ‘

Culture Compass
7.3

Breakdown

  • Popularity 6.0
  • Inventiveness 8.0
  • Engagement 9.0
  • Human Centricity 6.0
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