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Fashion Label Reviving Artforms Of India

Label Surraj Kathuria through its summer festive collection ‘TULSI’ is reviving and recreating traditional art forms of India.

Culture Compass
Culture Compass
6.5
GenderFemale, Male, Other
Age BracketTeen, Young Adults, Grown Ups
GeographyIndia

The world is coming together so is fashion. As we move towards globalization it will not be wrong to say that we somewhere tend to move away from our culture. India is known to be a hub of handicraft and this art has brought immense pride to our nation over the ages. Yet the plight and poverty of handicraft artists remain unheard and unnoticed. It is this predicament that inspired Label Surraj Kathuria to launch it’s this year summer collection ‘TULSI’. Clothing which are inspired by traditional art forms of India and handmade by the artisans from various corners of India.

From Kalamkari to Gota Handwork and Hand Embroidery Tulsi celebrates various art forms of India blending it perfectly with modernity and comfort. While the collection is entirely handcrafted by the weavers and artisans who faced the maximum brunt of Covid-19 due to lack of orders, it also promotes zero-waste theory by incorporating repatching and tassels in the design.

While from the past few years the Indian fashion industry has been experiencing a drastic shift towards western designs it is important to look into the plights of artisans that are being forced to forget their age-long art and change their occupation to regular jobs in turn killing the beautiful culture and heritage of India.

References – SurrajKathuria

Culture Compass
6.5
With fashion industry becoming one of the biggest influences it is a responsibility that falls on its shoulder to not let a craft that has lived for ages, die. With Labels recreating and exploring fashion it is important to take forward the legacy of Indian handicraft along.

Breakdown

  • Popularity 6.0
  • Inventiveness 7.0
  • Engagement 5.0
  • Human Centricity 8.0

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