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Financial Assistance Through Creative Marketing

Moneysupermarket.com with the help of UK based agency Engine, has created a new bull mascot to illustrate how the brand can help people stay calm when faced with the impending doom of bills.

Culture Compass
Culture Compass
5.8
GenderMale, Female, Others
Age BracketYoung Adults, Grown Ups, Middle Aged
GeographyEurope

With an online shopping trend boom and every second person having access to a credit card, the number of online transactions has surely increased. With these impending bills, comes the financial anxiety. The tension by looking at the huge amount which is to be paid at the end of the month is quite a big challenge for some. Thus, Some financial agencies are working for the same well, in a quite creative manner.

Moneysupermarket.com with the help of UK based agency Engine, has created a new bull mascot to illustrate how the brand can help people stay calm when faced with the impending doom of bills. From saving money through car services, managing broadband tariffs to finding a new insurance policy, the brand will help you become calm while making your financial decisions by comparing the prices and aims to offer the best product at the pocket friendly prices. The campaign was very well put through via an ad in which ironically a bull is calm in all the tense and horrifying situations. And through that ad, they try to indicate if the bull can be calm so can you with the help of Money Supermarket.

References – Campaign Live

Culture Compass
5.8
This UK based agency would be a boon to customers. Focusing on the VFX and the creativity they have put on for the ad is truly amazing. Using top Hollywood star for voice over is one of the smartest move by the brand. India based finance agencies must also look for the same to not only provide the financial assistance but also market it in a way so as to catch everyone’s attention.

Breakdown

  • Popularity 6.0
  • Inventiveness 4.0
  • Engagement 6.0
  • Human Centricity 7.0

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