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Financing Events For Couples

A digital event by SoFi helps couple manage their finance.

Culture Compass
Culture Compass
7.0better
GenderFemale, Male, Other
Age BracketYoung Adults, Grown Ups, Middle Aged
GeographyUSA

In the COVID times, people are quarantined in their homes with their family, friends and some even alone. As vague as it sounds, financial stress and monetary concerns are very touchy and sensitive topics in any relationship. Especially with couples who both work and has to equally contribute to each other’s lives. With most of the couples, talking and allocating their monthly funds is a very hassling task and in Work from home culture, employees receive their cut in their salary leading to even more anxiety and awkwardness among couples. Just to help couples have this tough talk, SoFi has come up with a great live event along with the therapist and “Love is blind” stars.

A digital live event presented by SoFi named Financially Ever After intends to get couples talking about their finances. The digital event with Lauren and Cameron from Netflix’s Love is Blind and special guest relationship therapist Esther Perel dives into real challenges faced by real couples and helps to address the way people have seen their finances and relationships impacted in unexpected ways. the brand hopes to push couples to have uncomfortable but necessary conversations about money. The couple will discuss how their relationship has evolved offscreen nearly a year after they filmed their wedding for Netflix, and touch on how money is an important foundation of their relationship. The event will also include a mixology lesson for a signature event cocktail.

References – Adweek

Culture Compass
7.0better
A digital live event presented by SoFi named Financially Ever After intends to get couples talking about their finances. The digital event with Lauren and Cameron from Netflix’s Love is Blind and special guest relationship therapist Esther Perel dives into real challenges faced by real couples and helps to address the way people have seen their finances and relationships impacted in unexpected ways. the brand hopes to push couples to have uncomfortable but necessary conversations about money. The couple will discuss how their relationship has evolved offscreen nearly a year after they filmed their wedding for Netflix, and touch on how money is an important foundation of their relationship. The event will also include a mixology lesson for a signature event cocktail.

Breakdown

  • Popularity 6.0
  • Inventiveness 8.0
  • Engagement 7.0
  • Human Centricity 7.0

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