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Flight With Mysterious Destinations

Air New Zealand unveiled its “Mystery Break” offer, wherein guests will allow the airline to book their entire vacation without learning of the actual destination until two days before departure.

The Culture Wire Review
The Culture Wire Review
5.3
GenderMale, Female, Others
Age BracketAll Ages
GeographyWorldwide

The travel and tourism industry has been hard-hit due to Covid-19. New Zealand has been successful at containing coronavirus within its borders, but residents are unable to travel anywhere outside the country. While the country’s borders remain closed to nearly all visitors, the most effective way to stimulate the tourism sector is by encouraging locals to travel domestically.

Air New Zealand in order to lure domestic passengers started offering the mystery packages again. Under these packages, the guests will allow the airline to book their entire vacation – flights, accommodations, transportation – without learning of the actual destination until two days before departure. The airline is offering three separate packages this time, adding a “Luxury” option to the “Great” and “Deluxe” options previously offered. All three packages include flights to and from one of Air New Zealand’s 20 domestic destinations. The travelers are allowed to choose one location to which they do not want to travel in order to cover the risk of landing at a location that they do not want to.

“We’re really excited to have refreshed Mystery Breaks — it’s part of doing our bit to boost local tourism,” said Jeremy O’Brien, Air New Zealand’s general manager of brand and marketing. “Previously these had been mostly purchased by corporate customers, but we’ve developed the packages further to appeal to leisure travelers.”

Reference – NY Post and Fox news

The Culture Wire Review
5.3
The travel and tourism industry has been hard-hit due to Covid-19. New Zealand has been successful at containing coronavirus within its borders. Thus, the country is encouraging locals to travel domestically. Air New Zealand has now started offering mystery packages again to attract travellers. The travellers will allow airlines to book their entire vacation and the location of landing will be unknown until two days before the departure.

Breakdown

  • Popularity 5.0
  • Inventiveness 6.0
  • Engagement 4.0
  • Human Centricity 6.0

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