Food Brand Promotes Stay-In Culture

Domino’s Pizza UK has introduced a new sensation called ‘Jomo’, the joy of missing out — all for a new ad campaign.

Culture Compass

4.8

GenderMale, Female, Others

Age BracketKids, Teens, Young Adults, Grown Ups, Middle Aged

GeographyEurope

Domino’s Pizza UK has introduced a new sensation called ‘Jomo’, the joy of missing out — all for a new ad campaign. Working with VCCP London, a campaign has been created to highlight the benefits of a comfortable night in with a Domino’s Pizza that showcases three exciting new Dominos idents for All4. The founders say that “Jomo is our antidote to this phenomenon and exults the specialness of the night in.”

The words in JOMO sound contradictory as to how can one have “joy” while missing out? But that’s the fun part of it. The film highlights the answer to it. There are a lot of animations and puppets to make it even more interesting. They’re directed by Jon Riche and are a collection of 15-second vibrant films that are very entertaining and hence user engaging. This collaboration calls out for something that might grab the viewer’s attention very quickly.

References – Campaign Live