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Footwear Industry Re-Envisioning Sustainable Material

Veja is launching a range of vegan shoes made from vegetable scraps, in turn, promoting sustainable fashion.

Culture Compass
Culture Compass
6.5
GenderFemale, Male, Other
Age BracketTeens, Young Adults, Grown Ups
GeographyWorldwide

French footwear brand ‘Veja’ is all set to launch its next vegan collection made from food waste. Collection named as ‘Urca’ is an upgraded version of its classic V-12 leather shoes. With runner’s community raising its voice towards sustainability footwear brands are drastically shifting themselves to alternative and eco-friendly raw materials.

The sneakers comprise of Veja’s waste leather—a biodegradable material made from waxed canvas with 50 percent corn waste leftover from the food industry. It also includes Veja’s white silhouette which is embellished with six different colorways and features 100 percent organic cotton laces. The sneakers will be part of the brand’s Fall/Winter collection this year and will be launched on 10th august online.

Since the inception of the brand in 2005 numerous vegan and sustainable footwear, collections have been launched. Last year, the brand launched a vegan sneaker range, the CAMPO, made from the corn waste leather. The shoes are up to 63 percent biodegradable.

References – Livekindly

Culture Compass
6.5
Covid-19 has undoubtedly given us time to rethink our actions and how they affect our planet as a whole. Even though we are under climate emergency society still doesn't seem to treat it as a crisis. Action is needed and with brands like Veja exploring new methods of promoting sustainability the hunt for better should never stop.

Breakdown

  • Popularity 7.0
  • Inventiveness 6.0
  • Engagement 5.0
  • Human Centricity 8.0

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