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Future Of Live Music Gigs

Can virtual events be an alternative to live gigs?

Culture Compass
Culture Compass
6.3
GenderMale, Female, Others
Age BracketTeens, Young Adults, Grown Ups, Middle Aged
GeographyWorldwide

The unprecedented times call for innovation and uniqueness in each industry. The music industry is not left behind But in the face of the pandemic, spring concerts and even the summer music season are in peril, as social distancing and self-quarantining make performing live music and attending live shows all but impossible. Due to this, many artists and bands have resorted to ways to perform live or recording their covers and releasing them on social media platforms.

But the main question is whether the true essence of live gigs can be experienced virtually or not. Event managers and popular bands believe that virtual alternatives are just a short fix for live concerts for the time being. Person to person interaction is missing and it can never be replaced by online streaming. The CEO at Burning Man Project, Marian Goodell even said that events online breeds mostly isolation, and there is no real connection developed between the performer and audience. Broadways and theatres just can’t be performed virtually thus the artists have to look for unique ways to overcome this challenge. David Korins, creative director of David Korins designs thinks that drive-in events or performances can utilize large spaces and can also sustain the art-form until there are vaccinations for the coronavirus.

References – Vox

Culture Compass
6.3
With the new options, the artists are trying their best to connect their fans with art. But the energy isn’t the same. Sitting in a living room enjoying a band can’t be substituted with the live physical presence in the concert. This will be indeed very tough to become new normal for all the music lovers. The demand will surely pent up once the vaccine is made and the public will be willing to share space with strangers again.

Breakdown

  • Popularity 8.0
  • Inventiveness 5.0
  • Engagement 8.0
  • Human Centricity 4.0

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