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Germany Takes Nightclub Experience Online

Digital music magazine and community platform Resident Advisor (RA) created its own virtual nightclub – Club Quarantäne – for a three day party.

The Culture Wire Review
GenderMale, Female
Age Bracket16 Y - 35 Y
GeographyEurope, Worldwide

After the shutdown of nightlife, virtual innovations have started coming up in the scene to keep people engaged and entertained while at home. The RA website was the main venue for an online clubbing experience and provided people with a space to connect with others virtually, dance together and experience the setting in the comfort of their own homes.

The website featured 24 DJs and a perfectly designed virtual venue divided into three zones – the cloakroom, bar and bathroom. There were options to purchase merch, donate for Covid relief and chat with other users at different zones. The website is complete with a virtual waiting line and a bouncer called Geezer. Entry is gained through completing a quiz. Club Quarantäne is also a part of the RA’s efforts to #savethescene.

References – RA, Springwise

The Culture Wire Review
Social distancing measures have put a damper on nightlife. Brands and platforms have started moving online to deliver party experiences to the users. These measures keep the users engages while also keeping the culture and the music alive.


  • Popularity 6.0
  • Inventiveness 4.0
  • Engagement 6.0
  • Human Centricity 5.0

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