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Giant Brand Moves To Become Carbon Neutral

Procter & Gamble in collaboration with WWF and Conservation International plans to become carbon-neutral by the end of the decade.

Culture Compass
Culture Compass
7.5
GenderFemale, Male, Other
Age BracketAll ages
GeographyWorldwide

Climate change is no longer hidden and can be witnessed everywhere around us. With brands moving towards conscious consumption we definitely can hope for a better tomorrow. FMCG giant P&G in line with its goals has announced to go completely carbon neutral by the end of this decade. The brand earlier announced to reduce greenhouse gas emissions by 50% and purchase exclusively renewable electricity by 2030.

P&G is all geared up to pursue wind, solar and geothermal projects to help limit global temperature increase, restore ecosystems, and accelerate the transition to renewable energy.  F&G is also planning to restore forests and wetlands as well as promoting and improving the livelihoods of local communities. 

The brand is also focusing on generating awareness in consumers regarding sustainable practices while using products such as detergents. Recently Ariel and Tide were seen promoting the habit of ‘cold washing’ amongst its customers.

A company that has affected the lives of more than 5 billion people worldwide with its brands is striving to make a difference by producing products that are not just effective but also intuitive to enable adoption of new lower-emission habits.

References – Campaign

Culture Compass
7.5
Climate change is happening and action is needed now. With renowned brands adopting sustainability as their key practice it is also important for consumers to instill the habit of conservation among them. Such societal changes open up opportunities for many collaborations and push the limit for sustainable innovation.

Breakdown

  • Popularity 8.0
  • Inventiveness 6.0
  • Engagement 7.0
  • Human Centricity 9.0

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