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I For India Campaign During Lockdown

I for India campaign launched for raising funds for those affected by COVID 19

The Culture Wire Review
8.0
GenderMale, female and others
Age15Y-65Y
GeographyIndia and Worldwide

Since, Coronavirus emerged as a pandemic in various parts of the world, various non profit organizations, college student bodies and political parties among other groups are organizing food distribution drives, donation drives for money and necessities, etc. for the needful to help them cope up with COVID- 19. Likewise, “I for India” organized one of the biggest ever live concert for those affected by the pandemic.

The concert was live on Facebook and further, featured celebrities in large numbers including A.R. Rehman, Varun Dhawan, Arijit Singh, Nick Jonas, Papon, Virat Kohli, Alia Bhatt and Shreya Ghoshal amongst others. Moreover, all the proceeds from the event went to India COVID response fund set up by GiveIndia, India’s largest and most trusted donation platform. The event raised more than 52 crores, making it world’s largest fundraising event on Facebook.

Reference-

The Culture Wire Review
8.0
The funds raised from the event would go to people with no work and no work, thus helping them bear the pressure of the current health situation. The event surely was a huge success and motivated a lot of people to fulfill their social responsibilities amongst the pandemic.

Breakdown

  • Popularity 10.0
  • Inventiveness 4.0
  • Engagement 10.0
  • Human Centricity 8.0
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