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Indian Up-cycling Studio

Gurugram based design studio, The Second Wind to help save your money and the environment in a creative way.

Culture Compass
Culture Compass
Age BracketYoung Adults, Grown-ups, Middle Aged

Have you ever been fascinated with how our Grandma’s used to magically give objects of daily use a renewed purpose? Inspired by their grandmother ‘Second Wing’ is a design studio that imbibes the same spirit of reviving discarded things into something that finds fresh meaning in your homes. With a view of making a modest but constructive impact on our environment, they decided to launch this venture.

The Second Wind simply translates into ‘renewed energy’. Initiated by a Gurugram based couple Ira and Abhinav due to the unavailability, of quality furniture at affordable rates the venture creates Indian up-cycled furniture giving life to those which were once considered useless. With some elbow grease, paint-splattered T-shirts, and creativity, The Second Wind up-cycles castoff run-of-the-mill objects to lend them a renewed purpose. An eye for aesthetics and immaculate quality is a given. They embrace the same attention to detail for their interior designing and consulting projects. They enjoy integrating old fashioned design style with modern sensibilities.

References – The Second Wind and NDTV

Culture Compass
Many ventures are being launched to make a modest but constructive impact on our environment. The saving environment has become top priority all over the world, India has also left no stone unturned to promote the practice of recreating, with the presence of creatives like 'The Second Wind' we can never fall short on ideas. With Indian consumers creating a demand for up-cycled products it is important for the producers to change their methods of production to satisfy its consumer's right needs.


  • Popularity 6.0
  • Inventiveness 6.0
  • Engagement 5.0
  • Human Centricity 8.0

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