fbpx
Skip to content Skip to footer

Indian Up-cycling Studio

Gurugram based design studio, The Second Wind to help save your money and the environment in a creative way.

Culture Compass
Culture Compass
6.3
GenderFemales
Age BracketYoung Adults, Grown-ups, Middle Aged
GeographyIndia

Have you ever been fascinated with how our Grandma’s used to magically give objects of daily use a renewed purpose? Inspired by their grandmother ‘Second Wing’ is a design studio that imbibes the same spirit of reviving discarded things into something that finds fresh meaning in your homes. With a view of making a modest but constructive impact on our environment, they decided to launch this venture.

The Second Wind simply translates into ‘renewed energy’. Initiated by a Gurugram based couple Ira and Abhinav due to the unavailability, of quality furniture at affordable rates the venture creates Indian up-cycled furniture giving life to those which were once considered useless. With some elbow grease, paint-splattered T-shirts, and creativity, The Second Wind up-cycles castoff run-of-the-mill objects to lend them a renewed purpose. An eye for aesthetics and immaculate quality is a given. They embrace the same attention to detail for their interior designing and consulting projects. They enjoy integrating old fashioned design style with modern sensibilities.

References – The Second Wind and NDTV

Culture Compass
6.3
Many ventures are being launched to make a modest but constructive impact on our environment. The saving environment has become top priority all over the world, India has also left no stone unturned to promote the practice of recreating, with the presence of creatives like 'The Second Wind' we can never fall short on ideas. With Indian consumers creating a demand for up-cycled products it is important for the producers to change their methods of production to satisfy its consumer's right needs.

Breakdown

  • Popularity 6.0
  • Inventiveness 6.0
  • Engagement 5.0
  • Human Centricity 8.0

Navigate Trends Using Culture Compass

Culture Compass
Show CommentsClose Comments

Leave a comment

0.0/10

Subscribe today

get a fREE COPY OF THE Culture wire REPORT ON "CREATIVITY IN CRISIS"

Subscribe to our Newsletter and be at speed with the daily trends in your industry!

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Close Bitnami banner
Bitnami