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Insurance Business Innovations During Pandemic

Amazon providing low priced insurance for Prime members in collaboration with Acko General Insurance.

Culture Compass
Culture Compass
GenderFemale, Male
Age BracketYoung Adults, Grown Ups, Middle Aged

A lot of businesses have shifted online after the coronavirus, trying to maintain social distancing as far as possible, and this change has also proven helpful for the general public by making much-complicated procedures quick and at their fingertip by the internet.

The experience of buying insurance has been made easy by Amazon Pay in partnership with Acko, by providing simple and easy to understand purchase journey that facilitates customers to buy insurance effortlessly in a few easy steps. This coupled with services like hassle-free claims with zero paperwork, one-hour pick-up, 3-day assured claim servicing, and 1-year repair warranty – in select cities, as well as an option for instant cash settlements for low-value claims, making it beneficial for customers.

Customers can buy auto Insurance from the Amazon Pay page or just search for it. They can get a quote for their car or bike’s insurance in a few simple steps by providing basic details. Additionally, they can select from a list of add-ons like zero-depreciation, engine protection, and more. Customers can pay using Amazon Pay balance, UPI, or any saved card and the policy will be in their email inbox in less than 2-minutes. A copy of the policy can also be downloaded from Your Orders page.

References – Amazon

Culture Compass
Different brands are trying to help general public while making a profit for themselves too. Many brands started to produce masks and sanitizers after the rise in their demands companies like Amazon have marked its foray in the insurance space by offering two and four-wheeler insurance policies, in partnership with Acko General Insurance Ltd. The provide insurance to the customers in less than two minutes with no paperwork. Prime members get extra benefits including additional discounts.


  • Popularity 7.0
  • Inventiveness 4.0
  • Engagement 7.0
  • Human Centricity 7.0

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