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Interactive Social Media Feature

Snapchat announced new feature – Snap Minis – that aims to make group chats more fun!

Culture Compass
Culture Compass
5.3
GenderMale, Female, Others
Age BracketTeens, Young Adults
GeographyWorldwide

Snapchat, a very attractive and user-friendly app is a social media cloud where-in the users interact with each other through snaps and texts. Snapchat made it possible to connect with each other via groups as well.

Announced at Snap Partner Summit this month is the new feature introduced by Snapchat called the Snap Mini. The recently announced feature makes it easier for a bunch of friends to collectively decide what games to play or which movie to watch. Snap Mini basically provides a platform for developers where-in they can add or introduce their developed or created plug-ins for users to access as a group.

The feature is yet to be released, but a snippet of the first few sets of Minis has been released by the creators. It showcases a feature where users can share images, gifs, music, play games together, book movie hall tickets as well as make online payments. Snap Minis also has a mini version of the self-care app Headspace to meditate and also send motivationally and encouraging texts to friends. These can be accessed by clicking the Rocket Button which is to the right of the text box, where we currently play in-app games.

It seems like Snap Mini has enough potential to change the working of the app and make it more attractive and innovative.

References – Business Insider

Culture Compass
5.3
Snap Mini is a really interactive and fun addition to the previous features of Snapchat. The new feature will definitely make group chats more interesting. Even though some of its features resemble the iMessage tools, the developers seem to love it!

Breakdown

  • Popularity 7.0
  • Inventiveness 7.0
  • Engagement 6.0
  • Human Centricity 1.0

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