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JigSaw Puzzles Make A Come-back

McDonald’s and Heinz have come up with their own branded jigsaw puzzles to capitalize on the trend as people look for activities to occupy themselves in isolation.

McDonalds Belgium, Heinz Canada
Jigsaw Puzzles
The Culture Wire Review
6.8
GenderMale, Female
Age Bracket10Y +
GeographyUSA, Europe

In collaboration with agency TBWA\Belgium, McDonald’s Belgium created a 500-piece Burger Puzzle that is a picture of the chain’s signature food item. The brand looks to give away 20 sets of the puzzle through a social media contest.

Kraft Heinz Canada has also come up with the world’s slowest puzzle containing 570 pieces which are all identically colored to keep with the brand’s product image. Just like McDonald’s, Heinz is also giving away their puzzle through social media and is offering 57 versions to consumers across 17 countries.

References – Marketing Dive

The Culture Wire Review
6.8
Jigsaw puzzles have seen a surge in demand after the enforcement of curfews and lockdowns globally. The US itself has seen an increase in sales of over 370% over last year. At-home activities are now becoming a rage and the big brands are cashing in on this demand by merging their marketing plans with it.

Breakdown

  • Popularity 7.0
  • Inventiveness 8.0
  • Engagement 6.0
  • Human Centricity 6.0
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