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K-Pop Management Company Starts Trading Its Equity

BTS Management Company Big Hit Entertainment starts public trading of its shares.

BTS is a seven-member K-pop boy band based in South Korea. It made its debut in 2013 with Big-hit entertainment. This boy band has not only stolen hearts but also ranking on the Billboard Charts. The chart ranks global top-performing songs based on sales and online streaming. It was in 2020, their song “Dynamite” ranked first in this chart. 

The Culture Wire Review
The Culture Wire Review
5.5
GenderMale, Female, Others
AgeTeens, Young Adults
GeographyWorldwide

BTS’s talent management company Big Hit Entertainment has recently started public trading of its shares. It made an initial public offer at 1,35,000 won per share. Shares were sold at 2,70,000 won/ per share when launched for the public. Thus proving that fans are as crazy for shares as they are for merchandise and concerts. Talent got investment, their fandom paid, literally this time. Following the increased demand and hence the value of shares, its founder’s net worth increased and made him one of the richest persons in South Korea. 

Big HIt’s 97.4 % of the revenue came from BTS in 2019. This figure however decreased to 87.7% in the first half of 2020, due to reasons we are well aware of. No concerts, no revenue. Each one of the seven BTS members owned equity of 68,385 shares as of August 2020.

Reference: Moneycontrol

The Culture Wire Review
5.5
BTS is talented, creative, unique, popular and everyone's favorite. Not just social media, but their Billboard rankings are a proof of this. Such artists are a big revenue source for their management companies. But for Big Hit, BTS not only made them revenue, but also a long term asset. The company has started trading its shares in public. BTS broke records again. Only this time, not on billboard, but on the stock market.
Its popularity made fortune for the 7 boys, Big Hit and the public.

Breakdown

  • Popularity 8.0
  • Inventiveness 4.0
  • Engagement 6.0
  • Human Centricity 4.0
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