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Learning Code Becomes More Accessible

The education app BYJU’s to acquire Whitehat Jr for $300 million dollars.

Culture Compass
Culture Compass
GenderFemale, Male, Other
Age BracketKids, Teens, Young Adults
GeographyIndia, North America

The Education system is completely revolutionized by the introduction of the New Education Policy in 2020. Lots of changes have been done, which has their perks to the students. However, the Education Board of India has finally understood the need for practical knowledge in the budding stage of students and not only at the secondary or senior secondary level. From teaching regional language, training for vocational skills to introduce coding for 6th-grade students and giving enormous subjects to choose from in senior secondary classes, NEP has covered it all. Big educational companies have found a way to look for this and work the policy in their favor. BYJU’s, an education app has come forward for the same.  

Think and Learn, which owns and operates education technology platform BYJU’s – The Learning App, has acquired Mumbai-based WhiteHat Jr which operates in the K-12 segment, teaching students to code, and helping them build commercial-ready games, animations and apps, using the fundamentals of coding. This has been done to provide expert teachers present on the platform to the BYJU’s learners and enable them first-class learning. WhiteHat Jr has a base of over 5000 teachers having a major presence in the US market.

References – Economic Times

Culture Compass
BYJU’s invested a whopping $300 million dollar in the company, nonetheless, the company is established one and will get into US market as well. It’s such a great step for the company as they will get to cater to the new variety of audience, get a chance to expand and not to forget to provide an excellent service due to the investment. The company has to wait for the implementation of the policy, as the desired numbers can only be achieved that way.


  • Popularity 6.0
  • Inventiveness 6.0
  • Engagement 2.0
  • Human Centricity 6.0

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