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Music Integrated Social Filters

Naveen (@naaaviiii) designed an Instagram Filter called ‘Nazukh’ for Hanita Bhambri’s new song. The filter auto-plays the song associated with pretty flowers adding serene beauty to the filter.

Culture Compass
Culture Compass
GenderMale, Female, Others
Age BracketTeens, Young Adults, Grown Ups

Social Media is the new marketing tool and the finest way to validate your brand. With the new Instagram feature to curate one’s own personalized filter, marketing has picked up a fresh boom. With people putting out their own content in the form of beautiful, inventive filters it is inevitable that the views and likes would be skyrocketed.

The ‘Nazukh’ filter built by the artist Naveen auto-plays the song in the background, and the aesthetic factor to it is the pleasing flowers it comes with. One can even change the colour of flowers by tapping on the screen to red, pink or yellow. With the interactive filter to promote the song, it will surely attain a wider reach.

The Camera Effect, ‘Nazukh’ is the quintessential way to promote art in the digital age. With adding a beautiful effect to the song via a personalised filter, the song is set to own a place in people’s hearts.

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The simple use of Instagram effects for song promotion is likely to set smashing records in near future and could become the primary way of promoting music in today’s world. Snapchat has done something similar before, with adding movie, song. effects to promote the upcoming event. People have even admitted to discover more music via Snapchat’s filter and following the same, Instagram is in the line. Songs like ‘One Kiss’, ‘Feel So Good’, ‘Giant’ are some of the songs promoted via Snapchat Filters.


  • Popularity 6.0
  • Inventiveness 5.0
  • Engagement 6.0
  • Human Centricity 2.0

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