fbpx
Skip to content Skip to footer

Musician Designed School Uniforms

GenZ demands pop-culture fashion, They Get Their Uniforms Branded By Drake Himself.

Culture Compass
Culture Compass
5.5
GenderMale, Female, Others
Age BracketKids, Teens, Young Adults, Grown Ups, Middle Aged
GeographyWorldwide

Drake follows through on designing these high school custom uniforms, which feature the perfect lyric. The demand for the personalised artist merch among the fans is rising day by day. Considering the same, marketers and brand builders have decided to enter a rather different space of marketing and production, which is School Uniforms. The celebrities and brands are finding new ways to stay connected to the GenZ.

Drake, while shooting the music video for ‘God’s Plan,’ filmed parts of it, where he rapped along with students and created OVO uniforms for them. The rapper reportedly posted stories of his new uniform designs on his Instagram too. Rapper, Travis Scott recently unveiled his special t-shirt design for Dwight D. Eisenhower High School’s graduating class too.
The modern generation seeks for Brands and products that influence or excite them. With celebrities and top brand companies introducing their new line of uniforms, it definitely engages a wider student audience.

References – Influencer Marketing

Culture Compass
5.5
Merchandise is about extending an artist’s brand through a global program of different consumer products. It's important to learn from other industries where they have tapped ideas around merchandising being a prominent marketing vehicle and being able to help build your brand.

Breakdown

  • Popularity 8.0
  • Inventiveness 5.0
  • Engagement 5.0
  • Human Centricity 4.0

Navigate Trends Using Culture Compass

Culture Compass
Show CommentsClose Comments

Leave a comment

0.0/10

Subscribe today

get a fREE COPY OF THE Culture wire REPORT ON "CREATIVITY IN CRISIS"

Subscribe to our Newsletter and be at speed with the daily trends in your industry!

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Close Bitnami banner
Bitnami