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Musician Designed School Uniforms

GenZ demands pop-culture fashion, They Get Their Uniforms Branded By Drake Himself.

Culture Compass
Culture Compass
GenderMale, Female, Others
Age BracketKids, Teens, Young Adults, Grown Ups, Middle Aged

Drake follows through on designing these high school custom uniforms, which feature the perfect lyric. The demand for the personalised artist merch among the fans is rising day by day. Considering the same, marketers and brand builders have decided to enter a rather different space of marketing and production, which is School Uniforms. The celebrities and brands are finding new ways to stay connected to the GenZ.

Drake, while shooting the music video for ‘God’s Plan,’ filmed parts of it, where he rapped along with students and created OVO uniforms for them. The rapper reportedly posted stories of his new uniform designs on his Instagram too. Rapper, Travis Scott recently unveiled his special t-shirt design for Dwight D. Eisenhower High School’s graduating class too.
The modern generation seeks for Brands and products that influence or excite them. With celebrities and top brand companies introducing their new line of uniforms, it definitely engages a wider student audience.

References – Influencer Marketing

Culture Compass
Merchandise is about extending an artist’s brand through a global program of different consumer products. It's important to learn from other industries where they have tapped ideas around merchandising being a prominent marketing vehicle and being able to help build your brand.


  • Popularity 8.0
  • Inventiveness 5.0
  • Engagement 5.0
  • Human Centricity 4.0

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