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Musician Inspired Fast-Food Meals

Rapper Travis Scott collaborates with McDonald’s to announce new limited edition meals.

Culture Compass
Culture Compass
5.0
GenderFemale, Male, Other
Age BracketKids, Teens, Young Adults
GeographyNorth America

Travis Scott and McDonald’s announced a new meal consisting of the artist’s favorites – Quarter Pounder with cheese, a side of Sprite and fries with BBQ dipping sauce. The limited edition of the burger has added bacon and lettuce as per the rapper’s personal preference he grew up with in his hometown Houston.

The company announced Travis Scott Meal confirming the partnership with Scott’s label Cactus Jack via a tweet. The month-long promo is set to end on October 04. Travis is the first celebrity in nearly 30 years to have their name added to a McDonald’s menu. Micheal Jordan’s meal ‘McJordan’ was the first artist collaboration with McDonald’s.

Using Scott’s tagline “It’s lit!” for the promotion, McDonald’s has priced the meal at $6.

Through the partnership, McDonald’s and Scott have also announced that they are looking for charities to support throughout the promotion.

References – CNN (Edition)

Culture Compass
5.0
Music world is been seeing a steady raise in industry intersections in the past few years. Many musicians have realized the need to expand their ventures into various other industries to strengthen their revenue streams. From starting different entertainment leagues to collaborating with clothing brands to finding their ways into the FnB industry - artists are now seen expanding their brands and businesses into other industries.

Breakdown

  • Popularity 8.0
  • Inventiveness 5.0
  • Engagement 4.0
  • Human Centricity 3.0

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