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New Wave Of Unbranding

Popular companies to divert the focus on the product by unbranding.

Culture Compass
Culture Compass
5.0
GenderMale, Female, Others
Age BracketTeens, Young Adults, Grown Ups, Middle Aged
GeographyNorth America, Europe

There is a popular saying that a brand name and a logo help identify the product and also help consumers frame an opinion on the same. This has led to Apple being differed from Blackberry or OnePlus. Same with Nike or Adidas. Customers rely on the brand that’s why they shop from them. But from the brand’s perspective, they want customers to shop from them because of their product and its authenticity. Thus for Gen Z who are wary of advertisements, an unbranded logo-less tactic for ad campaigns has been the new trend.

As efforts toward greater authenticity and brand loyalty continue to thrive, there is a rise in unbranded, logo-less ad campaigns from well-known companies such as Doritos, Mountain Dew and well not to name a few. It majorly focuses on the product they offer and the variants. Some are even incorporating pop culture into their brands to build social engagement and diverting attention from their brands to the product offerings and the inspiration behind it. Not necessarily looking to move away from heritage or legacy, these brands are relying on the iconic imagery, aesthetics or references to their products to connect with consumers.

References – Muse By CL

Culture Compass
5.0
The move by brands are very bold. As the customer temporarily might not look for brands but their loyalty towards a brand goes long way. Their product consumption not only depends upon the quality of product but also the brand. For a short span, it’s a great way to grab attention by their consumers but definitely not a long term plan of action as it many lead to loss of potential customers.

Breakdown

  • Popularity 6.0
  • Inventiveness 6.0
  • Engagement 4.0
  • Human Centricity 4.0

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