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Nike’s Sustainable Clothing Badges

Nike highlights its sustainable products by adding a new filter on its website

The Culture Wire Review
The Culture Wire Review
7.0
GenderMale, Female and Others
Age Group15Y - 40Y
GeographyWorldwide

Nike is highlighting its sustainability-focused products on its website in celebration of Earth Day. Their website will highlight its sustainable products with the new ‘Shop Sustainable Materials’ filter.

Additionally, the company created Sunburst branding that will be included in sustainable products and in stores to identify these items. The product will receive this branding if it is made by at least half or more than half sustainable material.

For items meeting this threshold, there will also be a new tray feature titled “How This Was Made,” giving customers more insight into where things were sourced and how the product was produced. Move to Zero is Nike’s journey toward zero carbon and zero waste to help protect the future of the sport.

Also, Check Out Sustainable Luxury Fashion

Reference- HypeBeast

The Culture Wire Review
7.0
Move to Zero is Nike’s journey toward zero carbon and zero waste to help protect the future of sports and fashion.

Breakdown

  • Popularity 8.0
  • Inventiveness 6.5
  • Engagement 7.0
  • Human Centricity 6.5
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