“Sony On Air” derived its aesthetic from the classic Sony radio designs.
Whenever we see a new product being launched, all that we look forward to is new designs and technology. However, sometimes bringing inspiration from old ideas into new products can give a feeling of nostalgia. This might help the consumers to connect with the product, thus can generate consumer loyalty due to past references. Sony has recently undertaken something similar with reference to their latest product- Sony On Air. The new equipment has been designed with references from the classic Sony radio design.
Sony On Air has taken inspiration from a premium piece by Sony itself. Designer Sumin Shin took inspiration from “My First Sony Radio,” the children’s cassette tape recorder with a mic and FM radio. By redesigning this toy, combined these attributes with the ability to record for podcast airing and produced the Sony On Air. Driven by the increase in amateur audio production for podcasts, Shin has enhanced the experience for all first time podcasters. The aesthetics of the product further makes it appealing. Other than that, there are some new changes which make the product even more interesting. These include LED time recorder interface in place of cassette tape window and PlayStation control buttons in place of original color indicated buttons. Further, the packaging of the product acts as a form of instructions for the user, broken down into various tiers, revealing further information about the product’s interface. Moreover, they appear in a range of funky retro colors which make them even more attractive.
References – Yanko Design
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