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Pandemic Lifestyle Focused Advertisements

Apple’s Coronavirus Advertisement is an attempt at keeping creatives inspired through social isolation.

Culture Compass
Culture Compass
GenderMale, Female, Others
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Amidst all the uncertainty coronavirus has brought with it one thing that remains constant is creativity and hope amongst people and the same is reflected in Apple’s Coronavirus Ad. The Ad is in line with Apple’s ongoing campaign called “Behind the Mac” has people from multiple backgrounds finding new ways to express creativity and create interesting stuff.

The advertisement highlights people keeping the fire going working from home, learning from home, FaceTiming each other and staying positive amidst all the negativity surrounding them. The advertisement beautifully captures people using Apple products to make it through this time.

The ad features John Krasinski working on an episode of his YouTube show Some Good News, Oprah Winfrey addressing Oprah Talks viewers on Apple TV+, and the actress Lily James taking part in the Save With Stories children’s book initiative with her iPad. Created by TBWA\Media Arts Lab, the ad is set to a stirring piano track, “Asleep at the Parade”, by The Young Ebenezers.

References – Adage

Culture Compass
Apple celebrates creativity in their new ad campaign and is giving a strong message by having famous and unknown people doing creative and interesting stuff during these tough times and gives boost to other people to stay positive and keep creating through the digital age.


  • Popularity 6.0
  • Inventiveness 5.0
  • Engagement 6.0
  • Human Centricity 7.0

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